Integrated Marketing Communcations and Customer Satisfaction Strategy Assignment

incorporated Marketing Communcations and node Satisfaction Strategy - Assignment ExampleThe advertisement strategy of the comp any(prenominal) forget reflect the companys mission to improve product and service offerings and make these products and services promptly available. Advertising is critical for the company to let the general public know about the existence of the company. Customer aw arness is a very important element of any advertising campaign (Knoll, 2012). The advertising initiatives of 360UP are going to help the company finish off its marketing goals beca utilisation more likely nodes are going to infer of the existence of the firms products and services. The value of advertising is animal footd primarily on the number of potential customers that it reaches (Meyer & Hester, 2003). The use of mass marketing campaigns can be effective at increasing the customer reach of the company. 2) Discuss how the effectiveness of the advertising will be measured. An adverti sing campaign is sizeable if it is effective at accomplishing the companys goals. 360UP is the firm that is starting out in the market, thus advertising is critical to the winner of the company. The organization will use various methods to bump the effectiveness of its advertising efforts. A simple elbow room to measure how effective advertising has been towards the bottom line of a company is by determining if the gross revenue of the company increased as a consequence of its marketing efforts. Keeping a weekly put down of sales and comparing the trend over time is a way to determine if the company has achieved any sales growth after an advertising campaign. Negative sales growth after the implementation of an advertising campaign is an indicator of marketing failure. In order for a company to increase its customer base it must invest in advertising (Hawkins, 2009). There are other specific ways to determine the effectiveness of advertising efforts. The numbers of Facebook or Twitter users that follow the company online are a good metric to measure the effectiveness of online social media advertising efforts. If the company uses banner advertising the number of hatful that click on the banner is a metric that measures the effectiveness of the campaign. 3) Discuss the promotional strategies that may be used in addition to advertising. 360UP is a company that seeks to expand its business beyond the United States into various international markets. The company will need to use communication adaptation in the future to adequately target foreign customers (Kotler, 2003). Promotions are a great way to increase the revenues of the company in the pitiful term. The first step in evaluating the effectiveness of a promotion is to acquire an understanding of why a customer is interested in purchasing a product or service (Taylor, 1965). 360UP must use a wide variety of promotional techniques to acquire and retain customers. Based on Paretos 80-20 reign over a fir m receives 80% of their customers from 20% of their clients (Hafner, 2001). The use of promotional campaigns can help increase the customer retention rate of the company. Five promotional campaigns that the firm can use to attract customers are fooling specials, Tuesday extravaganza, flyer coupons, family meals, and value wits. The daily special would consist of offering a different meal from the menu each day at a discounted price. The Tuesday extravaganza is an offer in which the company offers all the meals in its menu at half price from 1100 A.M. to 200 P.M. The flyer coupons is a promotion that provides